Friday, June 08, 2007

The Disclosure Debates, Blow-by-Blow: ShoeMoney, SEOmoz (and Andy)

ShoeMoney (Jeremy Schoemaker) and SEOmoz (Rand Fishkin) kicked off a great debate on Disclosure the last couple weeks, largely focused on affiliate links, but with implications for any blogger who covers a topic or provides a link for cash or non-cash benefit.

ShoeMoney kicked if off with Full Disclosure - Assume The Position.

Which prompted SEOmoz to respond with The Vast Ocean Between Shoemoney & SEOmoz and Why You Should Be Able To Trust Blog Links.

Prompting a showdown here SEOmoz vs. ShoeMoney.

An audio debate here Debating Blogging Disclosure With Rand Fishkin On Net Income.

And a (w)rap up here Blogging Disclosure Rap Up where there was a guest appearance by Andy (Beard, not Sernovitz) providing his take on the debate/debacle with Blogging Full Disclosure Debacle - Grow Some Brass Ones.

This series of posts is definitely worth a read for every blogger.

For some background on the variety of reasons bloggers write/link, Andy's post Top 32 Forms of Linking Payola is an eye-opener on the spectrum of incentives bloggers face/embrace every day.

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