The FTC Wants YOU...to get a Disclosure Policy!

The FTC followed up their recently revised Guides with a nice set of videos by Mary Engle explaining the changes. As we've discussed as a blogging best practice here, creating a Disclosure Policy and linking it in a clear and conspicuous manner sitewide (e.g. similar to Privacy Policy) helps your readers understand the practices and conflicts of your site. If all the blogosphere discussions haven't already prompted you to adopt a Disclosure Policy of your own, maybe these videos will push you over the edge:

1. What's new about the Endorsement Guides?


2. Why did the FTC update the Endorsement Guides?


3. What do the Endorsement Guides mean for bloggers?


4. How do bloggers follow the Endorsement Guides?


5. Is the FTC planning to sue bloggers?


6. Where to go for more information.