Monday, July 28, 2008

BlogCouncil Suggestion: Blogwide Link to Disclosure Policy

I provided a suggestion for the BlogCouncil open-source disclosure guidelines: link DPs from corp/agency/blogger sites. Somehow that was missing from the guidelines, but is a natural addition.

It looks like Andy doesn't realize our interests are aligned on this topic, but they are. Hopefully, my follow-up comment helps make that more clear:

"Andy: My comment is about DisclosurePolicy.org and DPs in general. I disclosed in-comment my affiliation with DisclosurePolicy.org and sig-linked to DisclosurePolicy.org. DP.org clearly states its affiliation with PPP, the company that originated the concept of Disclosure Policies almost 2 years ago.

I shared with you then the value of Disclosure Policies and I'm excited by BlogCouncil's draft guidelines. You said this is an open-source effort so I'm sharing experience from being in the trenches on this topic. Unless you encourage corporations and bloggers to communicate their Disclosure Policies sitewide with a "Disclosure Policy" link, the content of the policies can shift without readers realizing it. It's important for a reader to know what to expect from the site they visit and linking a DP does that. That's all my comment above was trying to contribute: 1) corp/agency, link your own Disclosure Policy and 2) encourage bloggers you engage to do the same.

Linking your DP sitewide is something I see BlogCouncil has adopted and I commend you. The guidelines will go further to maximize transparency if you incorporate this suggestion for others to follow that lead."

UPDATE 07-29: I'm not sure what happened, but it looks like my suggestion above left BlogCouncil moderation, but never published in their open-source "call for comments" section. Maybe Trackback is the better vehicle...I'll give it a try.

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