Calacanis Starts to See the Bigger Picture Behind Disclosure Policies

Jason Calacanis posted about affiliate links and the need for disclosure. That's just one of the many uses for Disclosure Policies.

Allen Stern carried Jason's thinking further to include employees who link to their company websites. Again, a perfect use for Disclosure Policies.

The key is aligning author and reader expectations when they visit a property. The more people think about disclosure of conflicts of interest, the more they realize a broad, flexible framework like Disclosure Policies is the way to go. The same evolution of thought happened with Privacy Policies. Hopefully, this evolution will proceed quicker -- before the government tries to regulate.

If you are an affiliate or employee who links to their company, get yourself a Disclosure Policy before it's too late...