Federated Media Agrees, Transparency Starts with Disclosure Policy

Federated Media, one of the display ad networks for blogs, has announced plans to sell the "conversation" as an ad, and business partner Michael Arrington of TechCrunch says sponsored social media is here to stay. Announcements like this and others demonstrate that sponsored content continues to grow, and it's nice to see the transparency value behind disclosure policies come into focus for all participants.

TechCrunch: "Federated Media says a proper disclosure policy is the right place to start."

Kudos FM.

If you blog, create your Disclosure Policy today, customize it for your site, and link to it from every page of your site. If you sponsor bloggers or "conversations", require that the sites you create or engage carry a Disclosure Policy linked from every page of their site.

Disclosure: IZEA, creator of DisclosurePolicy.org, pioneered social media conversational marketing and the benefits of a robust disclosure policy framework.