Scoble Posts His Disclosure Policy

Robert Scoble over at www.scobleizer.com took the DP Challenge yesterday and built/posted his Disclosure Policy. He even used the DP Generator to get started and included some of his own voice. It probably makes sense to cleanup/merge post and comments for a single, clear DP, but great move Robert!

Along with documenting his DP, he shared plenty of good advice for others taking the DP Challenge. For example, he mentioned that many of his posts are syndicated/aggregated so his core policy is one of DisclorePerPost (although I'm guessing there will always be non-cash conflicts/affiliations/friendships that don't meet his DisclosePerPost bar). He also mentioned that some DP Generator language appears too absolutist or to loose, so he chose options that gave him flexibility going forward. This makes sense, but I'd remind everyone that DPs are yours to write and the DP Generator language isn't gospel -- it's just a start. If something feels too absolute or loose, change it to fit your particular style/audience.

I'd also note that any DP that is too broad doesn't give much guidance to your readers. You'll need to strike a balance that matches your approach for the next year, but improve granularity if/when you adopt new affiliations or new forms of cash/non-cash monetization in the future.

Congrats Robert on building your Disclosure Policy -- now Link to it on www.Scobleizer.com (sidebar?) so your visitors can easily find it and you're on your way! Way to lead by example...

Tags: DisclosurePolicy, Disclosure Policy

B-L-O-G Your Way to Transparency with DisclosurePolicy.org

Welcome to DisclosurePolicy.org, the 'big bang' of various forces created to maximize transparency across our ever-expanding Consumer Generated Media universe. At launch, the site doesn't have all the answers to transparency, but we hope it has some and focuses discussion on the rest.

In concert with the resources provided here, I'd like to share an easy 4-step approach (B-L-O-G) to embracing transparency and diversity of opinion across CGM. Although I reference 'blogs' for simplicity, this approach applies to all CGM properties whether they involve text, video, audio, photos or social networks. Here's all it takes:

Build a clear Disclosure Policy that matches the goals, nature and audience of your blog -- built at DisclosurePolicy.org or by hand.
Link to that Discosure Policy with the phrase "Disclosure Policy" in some standard place (e.g. top, sidebar, bottom) from every page of your blog.
Open your eyes and mind to the fact that people blog for different reasons, from different cultures and for different audiences -- thus, what works for you may not work for others.
Go forth and blog, in a manner consistent with your Disclosure Policy.

If you follow these four simple B-L-O-G steps, you've given every existing or new visitor to your blog the opportunity to know a little more about you and the ground rules of your blog. With that knowledge they are free to stay or leave, and you are free to blog with pride that you have helped take CGM to a level of transparency beyond any other media.

Tag: DisclosurePolicy, Disclosure Policy

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