Sunday, October 29, 2006

B-L-O-G Your Way to Transparency with DisclosurePolicy.org

Welcome to DisclosurePolicy.org, the 'big bang' of various forces created to maximize transparency across our ever-expanding Consumer Generated Media universe. At launch, the site doesn't have all the answers to transparency, but we hope it has some and focuses discussion on the rest.

In concert with the resources provided here, I'd like to share an easy 4-step approach (B-L-O-G) to embracing transparency and diversity of opinion across CGM. Although I reference 'blogs' for simplicity, this approach applies to all CGM properties whether they involve text, video, audio, photos or social networks. Here's all it takes:

Build a clear Disclosure Policy that matches the goals, nature and audience of your blog -- built at DisclosurePolicy.org or by hand.
Link to that Discosure Policy with the phrase "Disclosure Policy" in some standard place (e.g. top, sidebar, bottom) from every page of your blog.
Open your eyes and mind to the fact that people blog for different reasons, from different cultures and for different audiences -- thus, what works for you may not work for others.
Go forth and blog, in a manner consistent with your Disclosure Policy.

If you follow these four simple B-L-O-G steps, you've given every existing or new visitor to your blog the opportunity to know a little more about you and the ground rules of your blog. With that knowledge they are free to stay or leave, and you are free to blog with pride that you have helped take CGM to a level of transparency beyond any other media.

Tag: DisclosurePolicy, Disclosure Policy

7 Comments:

  • Nice to see you here Dan, mine's up to speed, it's a great way to let my readers know what's up

    By Blogger Steve, at 9:58 PM  

  • Might I suggest that you whip up some HTML for those buttons so that blogs can just slap em' up?

    By Blogger Lagwolf, at 2:59 AM  

  • Dan, since PayPerPost is the reason the disclosure issue has been widely debated in the last few weeks, can you start a PayPerPost topic in the forums?

    By Blogger Toni, at 7:22 AM  

  • This is crap, what a waste of time coming to this web site and thanks for the warning to quickly leave a blog when ever I see a link to Disclosure Policy.

    By Blogger mark, at 9:56 AM  

  • As an advertiser I don't want "disclosure policies" etc. plastered all over the blog entry I've paid for.
    Another thing that bugs me is the "tracking codes" that get inserted into the bloggers website, making it really easy for Google to identify a paid for post.

    Pay Per Post have started a revolution but now it's time for a competitor to come along and do it properly.

    By Blogger Max Power, at 1:56 AM  

  • @max power: interesting feedback. I'd suggest also sharing the same over at PPP's forums as DisclosurePolicy.org is focused on the broader DP/transparency topic rather than any specific company implementations.

    @toni: you should be able to kickoff forum topics related to PPP. Although PPP committed the time/expense/effort to launch DisclosurePolicy.org we didn't think it appropriate to sprinkle our name throughout. The goal here is education and help on a Disclosure Policy framework, not promoting any specific company.

    By Blogger VC Dan, at 7:58 AM  

  • Personally, I think PayPerPost.com just got caught with its hand in the cookie jar by not requiring full-disclosure, and is trying to do something "noble" as a way to detract attention from its foibles.

    By Blogger Paul's Blogger Blog, at 2:07 PM  

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